Film Marketing moved past the era of posters and board signs that were used to promote movies and plays. The new age requires Film marketing through new technology involving the digital world.

In the conventional film industry, producers sell their films to agents and distributors, who are then in charge of bringing together a publicity package for the movie they purchased. So, what happens if a film is never sold? Typically, every film’s journey will come to an end at this stage. The team will move on from this initiative and forget about it. So, the marketing of a film is a fundamental factor in its production. Without ads, no one will know a work exists.

Independent short movies are like hidden gems. Although they may not have big budgets like A-list actor movies, their story, screenplay, and phenomenal acting make up for it. Independent films rely heavily on critical reviews in niche media such as newspapers, magazines, and websites. Many features and short indie films will have official accounts, news releases, trailers, and teasers, much like studio films.

Film festival presentations and prizes will help draw new viewers and maximize the amount of cross-platform advertising attention a film receives. Independent films do not usually have merchandise or TV commercials to market them; instead, word of mouth and social media are used to promote them.

Knowing who the audience Is will also be the most important aspect of a film, and the filmmaker must advertise to them from day one of pre-production. Connecting with the people who would take the time and effort to watch the film is what film promotion is all about.